And again, the press release is dead

Transparency: I was with PRWeb before and then with Vocus for a while after they bought PRWeb.

Like that headline? How many times have we heard about the demise of the press release? I’ve been in this space since 2006 and, over time,¬†the multitude of headlines on blogs declaring the press release dead has become more a source of snicker-inducing link-bait than valid proclamations.

So why another one? This morning I came across some chatter about how PRWeb had lost gobs of its site traffic and only Panda 4.0 could be blamed. My thought was maybe something happened with the PRWeb site. It’s a possibility. To rule it out, I thought I’d look across the other players in the industry. A quick view courtesy of SEMRush’s dashboard revealed something quite telling. Check it out. Continue reading

My personal brand and dog food

eat your own dog foodBack during my days at PRWeb we had a saying that resurfaced time and time again. It was a reminder to act on our own advice or “Eat our own dog food.” Well, I’m taking a big spoonful as I came to realize that I’ve been amiss in promoting my own personal brand.

A little¬†while back I was in an email exchange with a long-time professional acquaintance, David Meerman Scott, when he strongly urged me to do this pointing out how doing so was a tipping point for his current successes. I’ve been building up a presence for Whatcom Marketing, my company but failed to do so for me. And since, for now, I am, by myself, Whatcom Marketing, it’s a little embarrassing to admit I’ve been asleep at the switch.

But no longer.

Welcome to the first of what will hopefully be hundreds of posts to appear here over the next few years.