Transparency: I was with PRWeb before and then with Vocus for a while after they bought PRWeb.
Like that headline? How many times have we heard about the demise of the press release? I’ve been in this space since 2006 and, over time, the multitude of headlines on blogs declaring the press release dead has become more a source of snicker-inducing link-bait than valid proclamations.
So why another one? This morning I came across some chatter about how PRWeb had lost gobs of its site traffic and only Panda 4.0 could be blamed. My thought was maybe something happened with the PRWeb site. It’s a possibility. To rule it out, I thought I’d look across the other players in the industry. A quick view courtesy of SEMRush’s dashboard revealed something quite telling. Check it out.
Panda 4.0 was announced May 20th (yellow line).
I’m not prepared to do anything but assign responsibility on Google’s algorithm update. Why did MarketWired’s traffic not tank but instead saw a bit of a boost? Did their already lower traffic volume insulate them (something similar can be said with pr.com’s traffic)?
I’ll let you smarter than me people fill in the blanks in the comments. Have at it!